I've experienced more than my share of bad service in my time - from indifferent meals, to unacceptable waiting times, surly staff and businesses that didn't subscribe to the view that a customer's always right.
Despite this, I am one of the supposed 96% of unhappy customers that never thinks to complain having received unsatisfactory service.
Whilst I work in communications, and would have no problem asserting myself in a professional or social environment, when it comes to making a stand as a consumer, I just don't have it in me.
Maybe it's the fact that I've always secretly felt sorry for those unappreciated workers on the front line of customer services departments up and down the country, having to field angry complaints about colleagues they've never met.
I've preferred instead to brush off whatever slight - imagined or otherwise - I may have experienced and take my custom elsewhere.
But, faced with the thought that I'm likely condemning myself (and others) to a lifetime of bad service, whilst compromising my mental health, I'm determined to speak up in future.
Bad service providers beware, I'm joining the ranks of the habitual complainers.
Ever experience terrible customer service? Or been hit with an unexpected fee — or received a product that wasn't as-promised? Even if you have, you may not have felt it was worth taking action: One study found that 96% of unhappy customers never complain to a business that has dissatisfied them. But if you're not complaining, you're missing out on an opportunity to get better service, save money and even improve your mental health, according to research. Proactive complainers are "most likely to get the assistance, remedies and other benefits they seek," a Pepperdine Law Review article points out, whereas staying silent gets you squat.