You can't open a newspaper or browse the internet without seeing an article about autonomous driving, or driverless cars as this fast-growing industry is also known. The hype is huge and for good reason. Autonomous Driving could be the most significant revolution since, well, Henry Ford mass produced the motor car.
Imagine a world with no car crashes, no congestion, no need for designated drivers. A world where people with disabilities can easily and cheaply move around without the need for carers or chauffeurs. A world where car emissions are eliminated and noise pollution a thing of the past.
It is closer than you think. Billions of dollars are being invested in perfecting the technology and testing it to ensure its safety. Everyone from the world's biggest car manufacturers like GM, newer brands like Telsa and hundreds of tech starts ups are leading a modern arms race to create the world's first road-worthy affordable driverless car. When you have companies like Intel acquiring car-tech companies like Israel's Mobileye for $12bn, then you know something special is going on.
However, whilst the tech is undeniably almost upon us, it is incumbent on the pioneers of this industry to ensure they bring the public, politicians and regulators along for the ride too. Trust is everything. How many times have we seen transformative technology get held back by regulators who do not understand or trust the product. How often have great ideas been hamstrung by poor communications? From early music industry disrupters like Napster, to the legal problems blighting Uber all of the world.
Those leading the car-tech revolution must understand that once they have cracked the tech the game is not won. It is essential to work to build trust and confidence in the technology. You can have the best technology in the world but without good communications there is a huge risk of failure.